Holiday Updates: AmazonSmile,
Indie Arcade & 4 game promotion tips

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Donate to G4C by shopping on Amazon
 
Getting last-minute gifts on Amazon? Use this link to AmazonSmile for your online shopping. When you make any purchase through our AmazonSmile link, Amazon donates 0.5% of the purchase price to Games for Change at no cost to you. Give a gift that keeps on giving to both your family and friends, and to games for social impact.

Donations are only made for purchases on AmazonSmile (http://smile.amazon.com) and not on Amazon.com. Games for Change is on AmazonSmile year-round, so keep this link handy for future shopping, too. Thanks so much for your support!
 


 

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The Game Awards honors 5 games for change

“‘Games for Change.’ WHAT DOES THAT EVEN MEAN, The Game Awards?”

This tweet (and many to follow) is how we learned that The Game Awards, the new games industry awards show, would include games for change not just among their nominated games but as a standalone category.

The Game Awards, backed by Sony, Nintendo, and Microsoft, is produced and hosted by Geoff Keighley, who formerly worked on the Spike Video Game Awards, which ended after a 10-year run. It was exciting to see the recognition of games for change on such a large stage, which drew nearly 2 million online viewers in its inaugural year.

Congratulations to Ubisoft’s Valiant Hearts: The Great War, winner of the Games for Change category and the Best Narrative category, too. The other nominees in the Games for Change category were:

  • Never Alone (E-Line Media)
  • The Last of Us: Left Behind (Naughty Dog)
  • This War of Mine (11 bit studios)
  • Mountain (David O’Reilly)

There’s still some public confusion around what “games for change” are. Oh, if we had a nickel for every time someone wondered if games for change references games that are inexpensive. So even with all the excitement, we have a ways to go toward widespread recognition of what games for change stand for and why and how they are important.

Throughout the three-hour awards show in Las Vegas, it seemed like there were more games premiering or showing new trailers than nominees. Many of these were more of the usual, but a handful of interesting titles debuted: Tacoma from Gone Home developer Fullbright, Hazelight from the makers of Brothers: A Tale of Two Sons, and Three One Zero’s Adrift. In the meantime, watch for our own Games for Change Awards nominees, which will be announced in March 2015.
 


 

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Indie Arcade at the Smithsonian American Art Museum

We brought three social impact games to the Smithsonian American Art Museum’s first Indie Arcade in Washington D.C.! The event was led by the museum, American University (who kindly invited us in the first place), and MAGFest, in partnership with the IGDA chapters in D.C., Baltimore, and Philadelphia.

At least 4,000 people came out and played, and our booth was packed with players trying out:

  • Lucas Pope’s dystopian document thriller Papers, Please, selected for its provocative portrayal of immigration and life in a totalitarian country
  • E-Line Media’s Native Alaskan folklore-based cooperative platformer Never Alone, which demonstrates how indigenous culture can be preserved and relayed through digital media
  • iCivics’ fun jury duty sim We the Jury, representing a D.C.-based indie social impact game developer and highlighting core civic duties

Catch up with a quick video from iCivics and the American Art Museum’s recap of the experience.

We’ve really enjoyed showing games publicly around the country so far — at the Tribeca Family Fair in New York, at Chicago City of Learning, and at USAID’s Frontiers in D.C. — and hope to host more public arcades like these in the future. Stay tuned to see where we’ll be bringing games next!
 


 

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4 tips for getting your game covered by the press

Four journalists from top video game publications — Polygon founding editor Brian Crecente, Kotaku reporter Evan Narcisse, Mashable reporter Chelsea Stark, and Kill Screen co-founder Jamin Warren — convened to talk about best practices for game promotion at a panel, which we co-hosted with Playcrafting NYC earlier this month.

The biggest changes to games and games journalism in the past two years have been widespread recognition of games in mainstream media and games’ growing diversity. And as more people try to understand games, creators who are doing different and innovative things will have more opportunities to express themselves to a wider audience. Panelists agreed that now is a better time than ever for games with unique topics or worldviews to shine. This was especially evident in the titles that panelists cited repeatedly throughout the panel as interesting approaches: This War of Mine, Never Alone, Gone Home, and Papers, Please.

Here are four key takeaways that you can start implementing now to promote your game. For more, read the Twitter feed or watch the entire panel on YouTube.

1. “Figure out what your story is and what you want the player to get out of it.”
– Evan Narcisse, Kotaku

Why are you making this game? How is it different from what we’ve played before? Will the game surprise players and challenge their assumptions or thinking? Does it connect to topics outside of gaming, and how does it reflect these topics? Answering these questions concisely can pique press attention.

2. “Just reach out to journalists. It’s really easy to make that first step.”
– Brian Crecente, Polygon

Don’t be afraid to send that first introduction email! Journalists *want* to hear from developers. Most journalists’ contact information is easily findable or listed on their publication’s website. You might not get a response right away but send gentle follow-up reminders, understanding their inboxes are likely just as overloaded as yours.

3. “Be human when approaching journalists. Ask advice. You’re people, we’re people, let’s act like it.”
– Chelsea Stark, Mashable

No one likes to receive a botched mail merge message that starts with “Hi “. Try researching each outlet and what kinds of games they cover. Once you’ve identified which publications are most likely to cover your style of game, send each of them a tailored pitch. This legwork will take more time but payoff tenfold in comparison to impersonal mass mailings.

4. “Have a press kit and most importantly, have a good origin story.”
– Jamin Warren, Kill Screen

Flappy Bird skyrocketed to fame because it had a great origin story: One unknown designer created a small, simple game that inadvertently went viral in hours, ultimately receiving 50 million downloads. Shortly after, the designer removed the game from the stores, citing unwanted attention. Don’t just talk about your game; share your journey in creating it and why it is interesting. Human stories like these are often attention-grabbing. But don’t forget to give press the basic bullet points about your game. Vlambeer’s free presskit() is a great way to do this!

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In NYC? Join us & Playcrafting for a discussion with top game journalists

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How can you successfully pitch your game to the press? Get some tips and takeaways at this panel on Tuesday evening, December 2, at Microsoft’s offices in New York City. Join us for a thoughtful conversation on the state of game journalism and how to capture press attention with four of the top journalists in the industry. RSVP here!
 

Brian Crecente / Founding Editor, Polygon

Brian Crecente is a founding editor and the news editor for Polygon. He also writes Good Game, a weekly internationally syndicated column. The former editor in chief of Kotaku, Brian was educated at the University of Maryland, College Park. He covered crime and public safety for newspapers in Texas, Florida, and Colorado for 12 years before starting his career as a video game journalist.

Evan Narcisse / Reporter, Kotaku

Evan Narcisse is a reporter for Gawker Media, where he writes about video games and pop culture for Kotaku. Prior to his work at Kotaku, Evan wrote about video games, comic books, and pop culture for Essence, AOL, the Washington Post, The Atlantic Monthly, and Crispy Gamer.

Chelsea Stark / Games Reporter, Mashable

Chelsea Stark is Mashable’s games reporter, covering everything from AAA titles, indie gems, and all the culture in between. Originally hailing from Austin, Chelsea moved to New York four years ago to pursue her master’s in journalism from NYU and ended up at Mashable along the way. She wears many hats at Mashable, penning reviews, news, features, and creating videos.

Jamin Warren / Co-Founder, Kill Screen

Jamin Warren founded video game arts and culture company Kill Screen. Formerly a culture reporter for the Wall Street Journal, he serves as an advisor to MoMA’s Department of Architecture and Design. Jamin also hosts Game/Show for PBS. His thoughts on games and digital culture have been featured in NPR, the New Yorker, New York Times, Paris Review, and others. He’s also spoken at SXSW, the NY Film Festival, and XOXO.

 


 


Don’t forget!
Deadline for Festival submissions is Dec. 15

 
We’re now accepting submissions to the 2015 Games for Change Festival (April 21-23 & 25). A limited number of games, talks, and pitches will be selected and receive complimentary Festival passes. Make your submissions at the above link and let us know if you have any questions at festival@gamesforchange.org.

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Submit Games, Talks, & Pitches to the
2015 G4C Festival (Deadline 12/15)

[ Update: The deadline for awards has now passed and the links are no longer active. Thank you to all who submitted! ]

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As promised, here’s everything you need to submit your work and ideas to the 2015 Games for Change Festival! A limited number of games, talks, and pitches will be selected and receive complimentary Festival passes. Deadlines for all categories are December 15, 11:59 p.m. EST.

 

Diversity and Inclusion

 
A core value for G4C inside and outside of games, diversity is particularly on our minds due to recent game industry developments. We invite submissions that engage all genders, cultures, races, socio-economic status, and backgrounds. Projects that directly foster diversity will receive special attention as we feel that it’s critical to showcase innovation that challenges the status quo.

 

TALKS

Topics include game design for impact, financing, distribution, new technologies and platforms, and diversity and inclusivity. Presentations, discussions, demos, and provocative rants are all welcome!

GAME
AWARDS

Expert jurors from games, social impact, and media will select finalists to be showcased at the Festival and presented at the annual ceremony. If you have launched or will launch a game for change between January 1, 2014 and December 31, 2014, then go for it!

PITCHES

We'll select the most compelling in-development games for our on-stage pitch session, hosted by game designer and NYU professor Eric Zimmerman. Place your next great project right in front of top funders and the audience to receive exposure and meaningful feedback.

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Festival Submissions Open Nov. 14:
Send your games, talks, and pitches

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We’re looking for speakers, games, and pitches to be a part of the 2015 Games for Change Festival! A limited number of talks and games will be selected and receive complimentary passes to the Festival. There is no fee for submitting.

We will follow up with a reminder and information on how to submit next week. Deadlines for all categories will be December 15, 11:59 p.m. EST.

Learn about the different categories below. We look forward to hearing from you soon!

TALKS

We want speakers from both inside and outside the field with knowledge to share about game design for impact, production, financing, distribution, research, new technologies and platforms, and transmedia. Presentations, discussions, demos, and rants are all welcome!

GAME
AWARDS

The Festival honors the most impactful, innovative, and engaging games for change of the year. Expert jurors, including leaders in games, social impact, and media, will select finalists to be showcased at the Festival for attendees to play. If you have launched or will launch a game for change between January 1, 2014 and December 31, 2014, we want to know about it!

PITCHES

We’ll select the most compelling in-development games for our on-stage pitch session, giving them the opportunity to place their next great project right in front of top funders. If selected, your elevator pitch might just make your project become a reality.

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Save the Date! 12th G4C Festival Returns April 21-23 & 25 with Tribeca Film Festival

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Put it in your calendar: Once again, the Games for Change (G4C) Festival, the largest gaming event in New York City, joins the Tribeca Film Festival’s Innovation Week. It will feature a three-day professional conference (April 21-23) and a daylong public arcade on April 25 at the Tribeca Family Festival Street Fair, sharing games for social impact with up to 300,000 people on the streets of Manhattan.

From April 21 to 23, we’ll have:

• The world’s top thought leaders in games and social impact
• Visionary game makers
• The year’s best games for change
• Unequalled networking opportunities

 
And this year, we’ll be adding:

• Even more chances to connect with fellow attendees
• Day passes: You can join for all days or only one or two
• New Tribeca Film Festival benefits
… and stay tuned for more exciting updates!

 
We’ll continue to send more info as the 2015 Festival takes shape. Keep an eye out for our call for talks and games in the following months! And in the meantime, check out the 2014 Festival’s highlights:

• Videos of talks and panels our YouTube channel
• Photos of speakers, workshops, digital and live games, and more
• Articles to get you caught up on what happened
• A recap by the numbers

 

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Gigantic Mechanic’s Sesame Street Box Heads at the 2014 G4C Public Arcade at the Tribeca Family Festival Street Fair.

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Win a Trip to IndieCade Next Month from The Games Forum

[ The contest is now closed. Thanks to everyone who entered! The Games Forum will announce a winner soon. ]

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The Games Forum is accepting entries for its giveaway, where one winner will receive an all-access pass and $500 travel credit to IndieCade, an international festival of independent games in Culver City, California, from October 9 to 12.

IndieCade supports independent game development through international events showcasing the future of independent games. It cultivates innovation and artistry in interactive media, helping to create a public perception of games as rich, diverse, artistic, and culturally significant. The annual IndieCade festival is the largest of its kind and is a great opportunity for game developers to bring their work to the international stage.

The Games Forum is a New York City-based company that empowers and grows local game development communities through education, networking and collaboration. This is accomplished through workshops, classes, and events for game developers and those aspiring to make games. Best known for its demo nights and playtest nights that draw hundreds from inside and outside the development community, The Games Forum hosts events in New York City and Boston.

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PEACEApp: Win $5,000 & More for Your Peace-Building Game or Prototype

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Have a great game about facilitating peace or an idea for one? Submit it to PEACEapp, a competition that aims to showcase the work of developers who examine peace and promote games as venues for cultural dialogue and conflict management. Send your entry here by the October 15 deadline.

Sponsored by the United Nations Alliance of Civilizations, the United Nations Development Programme, and Build Up, the competition will award the winning entries with $15,000 in cash prizes, an invitation to present their game at the Build Peace Conference in Cyprus, and exclusive mentoring and advising from Games for Change. The competition will consider entries at all stages of development, from prototypes to fully developed, with awards going to five games or apps—three completed works and two prototypes.

Key Dates

  • October 15: Submissions due
  • November 30: Announcement of winners
  • January 31: Dispersal of awards
  • April 25-26, 2015: Winners will be invited to send one representative (all travel costs covered) to Cyprus to present their game or app to Build Peace Conference participants.

What Do You Get?

3 Completed Game Winners 2 Prototype Game Winners
  • $5,000 in recognition of efforts with hope that the prize money can spread the reach of your game or app
  • One member of team invited to Cyprus to present game or app at Build Peace Conference (travel costs paid)
  • Recognition on partner websites
  • Opportunity to present design and network with other funders, activists, and designers
  • Close mentorship from expert developers to help bring your prototype to release
  • One member of team invited to Cyprus to present game or app at Build Peace Conference (travel costs paid)
  • Recognition on partner websites
  • Opportunity to present design and network with other funders, activists, and designers

PEACEapp Criteria

An international jury, which includes representatives from Games for Peace, the Institute for Economics and Peace, Fields of View, Games for Change, and more, will review submitted games and apps according to three values:

  • Affording users a novel experience to engage with knowledge of other groups and issues of identity
  • Creatively engaging players in a playful manner
  • Enabling connections to key social media globally, in terms of functionality, language and reach

 
Click here for a complete competition guidelines, and then submit your entry. We look forward to seeing your games!

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Summer Update: Cities of Learning, Half the Sky Movement, and More

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Next Stop, Chicago!

Join us for a Summer of Learning


As part of the nationwide Cities of Learning initiative and following on the first G4C Public Arcade at the Tribeca Family Festival Street Fair, we’ve brought together an online arcade of award-winning games to encourage youth to play on- and offline this summer.

Once players finish the arcade games, they can then unplug and take the experience off-screen by completing real-world activities and earn digital badges as proof of their achievements. For example, after tackling poverty in SPENT, they can go the extra mile and do something to help the homeless in their own community. Or after deciding innocence or guilt in We the Jury’s mock trials, they can research the real deal by interviewing the real-life jury pool — family or friends.

Cities of Learning evolved from the Chicago Summer of Learning program, launched by Mayor Rahm Emanuel last year to encourage youth to stay on track academically and gain job skills over the summer. Building on last year’s success — 100,000 youth participated in activities hosted by more than 100 organizations — the MacArthur Foundation, Mozilla Open Badges, and Digital Youth Network are expanding Cities of Learning from Chicago to Columbus, Dallas, Los Angeles, and Washington, D.C.

The G4C digital arcade will be available in all of these cities, and at the end of the summer, participants’ games and projects from around the country will be displayed at the Chicago Summer Showcase on August 14, where we’ll also have the arcade games available to play. Check out select games below!

 

SimCityEDU

Glasslab, EA

Save your city from pollution — on screen and off! Make a dent in pollution in your own world with simple steps to trim your garbage footprint. How low can you go?

 

 

Quandary

G4C Award Winner: Game of the Year 2013
FableVision Studios, Learning Games Network

Conquer tough choices as the captain of a far-off planet and then tackle tough choices right here on planet Earth.

 

SPENT

G4C Award Winner: Most Significant Impact 2012
McKinney, Urban Ministries of Durham

Play SPENT, a game that faces down poverty, and take real-world action to help someone in need.

 

 

Mission US: A Cheyenne Odyssey

G4C Award Winner: Most Significant Impact 2014
THIRTEEN/WNET, Electric Funstuff

Make history and time travel back to 1866! Then make your own history on Google Map Maker.

 

 

We the Jury

iCivics, Filament Games

Decide guilt or innocence as a juror. Then research the real deal, asking others for their jury duty stories.

 

 

 

GlassLab Games

Play SimCityEDU: Pollution Challenge! and Mars Generation One: Argubot Academy to build problem-solving and reasoning skills while earning a badge for each game!

 

 

 

Filament Games

From running your own crazy plant shop to controlling the cells that keep your body healthy, these seven games are as entertaining as they are educational. Earn a badge for each one you play.

 

 

 

Make a game in Gamestar Mechanic!

E-Line Media

Think of a topic, learn about game making, and make your own game for change. One fabulous game will be selected to be showcased at the Games for Change Arcade at Chicago Summer Showcase. It could be yours!

 


Half the Sky Games on the Road… to Android

Work to bring our Half the Sky Movement (HTSM) Facebook and mobile games to audiences in India and Kenya is now well underway as part of the HTSM Media and Technology Engagement Initiative, supported by USAID and led by Show of Force. We’ve also begun to adapt some of the Facebook game content to Android as standalone apps.

The initiative includes NGO partners working in India and Kenya, HTSM documentary producers, the Annenberg Center for Global Communication Studies (monitoring and evaluation), and Ogilvy (marketing and PR). Together, we are adapting all media from the project — the TV series, the Facebook game, the three mobile games, short educational videos, social media strategy, and more — to new local audiences in India and Kenya.

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Meet the NGOs

G4C and Show of Force just wrapped up hands-on training with NGO partners, Save the Children in India (pictured above), and Shining Hope for Communities (SHOFCO) and Young Women’s Leadership Institute (YWLI) in Kenya, to integrate the games into their existing community programs.

The three feature phone games, playable on Nokia C2-01, Nokia 2730, and compatible phones, cover prenatal care (9 Minutes), deworming awareness (Worm Attack!), and the value of girls in their family (Family Choices). The NGOs will lead community discussion groups, where participants play the games and then role-play activities to explore their themes and messages. These games will also point toward other media and services via SMS messaging and links.

Additionally, YWLI will play and explore narratives in the HTSM Facebook game as a centerpiece on their moderated online forum. They will prompt participants to consider aspects of the game and their own lives through open-ended discussions.

From Facebook to Android

Our initial plan was to translate Half the Sky Movement: The Game on Facebook for Indian and Kenyan players. However, earlier visits with our NGO partners revealed that few of their community members would have access to Facebook, and those who do have access do not use Facebook in local languages. Almost everyone reads it in English.

So we decided to create instead a series of offline apps for those who would not have regular Internet access. We asked our friends at Frima Studio, the makers of the Facebook game, to adapt the same stories and characters into an offline choose-your-own-adventure version for Android phones, which are prevalent in cities in India and Kenya. The Android games will be available this fall on the Google Play store.

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Our Kenyan NGO partners YWLI and SHOFCO play through the Facebook game in our training session last month.

A Grassroots Approach to Publishing

In India, our local game partner ZMQ will lead on the distribution of the games through existing health care and school programs that are supported by the Indian government and already have the needed technology.

Frontline health care workers, who travel to communities with limited or no access to institutionalized health care, will carry the games on their mobile phones, which are provided to them by the Indian government. Patients can play the games while they wait to see the doctor or along with the health care workers. The health care providers can also transfer the games from their phones to patients’ phones over Bluetooth.

In schools, teachers will receive training on playing the mobile games with students in the classroom. Teachers will also host classroom contests with the mobile games, as students compete for the highest score in 9 Minutes or Worm Attack!.

In Kenya, Leti Arts, our local game partner, plans to spread the word about the games through another medium entirely — comics. They learned in past projects that audiences are reluctant to download or try digital games that they’re not familiar with from app stores, even if they’re free, because they don’t know what they’re getting. However, if they’re familiar with the content, they’ll go to great lengths to get it. For example, an elderly woman will learn to use SMS to download music to her phone because she loves the song, and knows what to expect.

Leti Arts plans to introduce the games’ narrative and characters through comics, a more traditional medium that’s much more familiar and accessible. Mobile ambassadors from their Mobiv-8 Youth Network will distribute the printed comics, which will point readers who want to learn more to the Android games.

In this next phase of the HTSM transmedia project, for the first time, we’re promoting and distributing the games at local and national levels, none of which would be possible without our NGO and publishing partners.


Games Examine War Away from the Battlefield

436a463b-417b-4bb9-9188-56004ea559fe (Image by Tara Jacoby, via Kotaku)

Countless games have thrown players into heated warzones, whether as a soldier holding a gun ready to fire or an almighty commander who oversees the entire battlefield, moving units around.

What’s less examined in games is what’s happening off the battlefield and the consequences of violence. Recently, however, we see more developers who are examining war’s impact on civilians. We’ve made a list of games that we’re looking forward to and a list of thought-provoking titles to play right now.

To Play Right Now:  To Watch For:  

 


Community Updates

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News and previews from Games for Change Festival alum:

Nevermind
The developers of biofeedback-enhanced horror game Nevermind have partnered with Intel. The winners of our 2014 Pitch Event, Nevermind‘s team will integrate Intel’s motion- and emotion-sensing RealSense 3D camera, allowing players to experience the game without additional hardware.

Never Alone
First announced at the 2013 Festival, Never Alone has released a new video about its development process and seen glowing reactions from the press as it approaches its fall release this year.

Off Grid
Rich Metson, one of the developers of data privacy game Off Grid, recaps his Pitch Event experience and interviews with Kill Screen and The Verge.

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Games for Change Seeks Production Intern

Games for Change is seeking a full-time production intern to assist with a range of game development projects.

We’re Looking for Someone Who’s…:

  • Passionate about and interested in social impact games and video game development (production, design, and development).
  • Organized, self-motivated, and proactive.
  • Able to work with remote teams.

Position Details:

  • Opening available immediately.
  • Based in Boston or New York City with the possibility of remote work for the right candidate.
  • For school credit only. Applicants must be enrolled in a college or university level program and be eligible to receive school credit.

How to Apply:

Games for Change invites any interested interns to send us your resume along with the following information to contact [at] gamesforchange [dot] org:

  • School, program, and year of expected graduation.
  • Overview of interest and experience with games (design, play, tools used, etc.).
  • Details on any prior related internship experience.
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2014 Games for Change Europe Festival: Education, Activism, and Neurogaming

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The Games for Change Europe Festival made its return to Paris last week for its second conference from June 15 to 17, with games and talks from students and experts alike.

On the first day of the Festival, the winning game in the Games for Change Europe Challenge, narrowed down from 96 student teams representing 13 countries, was announced. Congratulations to Outcasted, a first-person simulation for the Oculus Rift of the social exclusion that homeless face daily, on their big win! The final nine nominees in the Challenge also demoed their concepts to Festival attendees.

The following two days featured talks on games as activism and how they can educate, engage, and provide learning opportunities. See tweets from the audience and from speakers, including game designer Lea Schoenfelder (Perfect Woman), Director of Development for Xbox One Multerer Boyd, Epic Games’ UX Manager Celia Hodent, game designer Olivier Mauco, Game the News’ Tomas Rawlings, and more!

See the full recap on Storify.

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