Rated E for Everyone
New Reality Company
In Tree, users experience the cycle of life through the lens of the natural world. Users enter the tree’s body and perspective, beginning the installation as a virtual seed and growing to the highest point in the forest before being slashed and burned by industrial loggers. With your arms as branches and body as a trunk, you literally embody the tree’s transformation and users are further immersed into the experience through sensory elements including a scent track, wind, heat, and haptic vibrations to stimulate growth.
Tree tells a universal message without language and uniquely bridges interdisciplinary practices to spark conversations surrounding climate change, storytelling, and innovative technology.