Dumb Ways to Die
"I solemnly swear to not do dumb stuff around trains."
Dumb Ways to Die really wants people to avoid dangerous situations around trains — and other life-threatening scenarios such as extracting toast from a toaster with a fork or dancing in piranha-infested waters.
Players will need to tilt, blow on, and tap their device to survive an endless sequence of absurd, death-defying mini-games. The longer players hold on to their three lives, the faster-paced and more aggressive the game becomes about ensuring a very dumb death. In between poking a grizzly bear or dressing like a moose during hunting season, players must also avoid death around public transportation by jumping back from the edge of a train platform and keeping motorists from driving around railroad crossings as trains approach.
As players reach certain point benchmarks, they unlock new characters to populate the game’s train station platform. Scores and screenshots can be shared over Twitter.
Dumb Ways to Die began as a public service announcement for train platform safety by Metro Trains in Melbourne Australia. By opting to relay their safety message through a clever mobile game, Metro Trains and Dumb Ways to Die has been able to gain international fame. A music video for the game was eventually released and currently has more than 60 million views on YouTube. Since the campaign began, Metro Trains has reported a 21 percent reduction in accidents and deaths.