Feed the Pig Challenge: A Game Design Competition from the AICPA, the Ad Council and G4C


Submit for your chance to win up to $10,000
and help Americans think differently about saving

With the changing financial landscape, saving for your future is more important than ever. Even so, in the past year, almost half of 25-34 year olds had to use a credit card to pay for everyday items, like food or utilities, and 43 percent rely on at least some financial help from their parents and family, according to research from the Ad Council.

Young working adults, ages 25-34, who are in the midst of establishing their saving and spending habits, aren’t saving because they don’t feel an urgency to save. Saving feels impossible, overwhelming, and they don’t mind putting it off since “no one else is doing it.”

The Feed the Pig campaign, from the Ad Council and the AICPA, aims to help young adults adopt positive saving habits at a time when they are making major decisions – starting a career, buying a house, getting married, starting a family – all of which will greatly impact their finances. The campaign encourages young adults ages 25-34 to visit FeedthePig.org for simple tools to help them save for their goals, whatever they may be.

To further the reach and impact of the campaign, the AICPA and the Ad Council have partnered with Games for Change (G4C) to launch the Feed the Pig Challenge. The game design challenge invites designers and commercial game studios to submit ideas for digital game concepts that will help educate the target audience on the importance of saving for the future.

Applicants of all experience levels are encouraged to submit their game ideas. Two finalists will each receive a $5,000 prize and the winning team will receive a $10,000 prize and, if they are selected to develop the game, up to $40,000 for a production budget to develop the game.

Submit your game idea here.

Key Dates:

  • Feb 9, 2016: Submissions Open
  • Mar 10, 2016: Deadline for Submissions
  • Apr 18, 2016: Winner Selected by Live Jury

The winning game developer will receive a $10,000 cash prize and potentially, an additional $40,000 for development. Two finalists will each receive a $5,000 prize.

Click here for a complete background, competition guidelines and rules, and criteria.



When do submissions have to be in for?
Wondered if I have enough time for my submission.

J Alexander

Hey is there an error on the submission site. I was uploading at 11:57 and its being saying "Please Wait" for the last 10 minutes.

Games for Change

Hi Jason, sorry to hear you couldn't submit your idea through the form! We've received your email and will make sure to pass along your application files to the jury. Thanks for submitting!


I read the finalists would be chosen on or around March 31st. When and where will the finalists be announced?


I read the finalists would be chosen on or around March 31st. When and where will the finalists be announced?

I don't see my comment yet so I apologize if I submit multiple.

Games for Change

Hi Rebecca, we are sending out notifications today. Apologies for the delay, and thanks for your patience!


Leave a Reply

Your email address will not be published. Required fields are marked *