Press Highlights

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    FarmVille for Change: New York Times Columnist to Launch Social Game

    January 11, 2012: Now [New York Times columnist Nicholas] Kristof is expanding into social gaming to continue raising awareness of — and aid for — global crises. The game will be similar to FarmVille, and will enable players to make micro-donations to humanitarian efforts worldwide as well as contribute to causes in other ways. It’s part of a larger effort by Kristof and his wife, fellow Pulitzer winner Sheryl WuDunn, to rally support to fight injustice against women around the world. It’s being developed in partnership with Games for Change, a New York-based company that creates games designed for social impact. Read more

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    The New York Times’s Nick Kristof On Journalism In A Digital World And The Age Of Activism

    January 10, 2012: “My wife and I are doing a TV documentary of our book Half the Sky, but we’re also creating a Facebook game as part of it. It’s being built by an organization called Games for Change. It will be vaguely analogous to FarmVille. You’ll have a village, and in order to nurture this village, you’ll have to look after the women and girls in the village. Actions in the game will also have real-world effects.” Read more

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    Half The Sky: Games For Change In The Developing World

    January 3, 2012: “Instead of focusing on those of us equipped with smartphones and easy Internet access, these games [created by Games for Change and the Half the Sky movement] — which focus on pregnancy education, intestinal worm prevention, and women’s rights — will hone in on the millions of people outfitted with basic cell phones.” Read more

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