Connect with friends on Facebook to build virtual cities and spread “Joy” in the real world.
WeTopia, created by Sojo Studios, is an online, Facebook game that allows players to connect with friends, build their virtual city, and spend a unique form of currency called “Joy” that spreads real-world aid to various non-profits around the world.
Sojo Studios, a new social enterprise founded by Lincoln Brown, created WeTopia as a way to get everyday people involved with and enjoying acts of philanthropy. A hand-selected team of veteran developers was chosen to lead this ambitious new studio. Along with them are brand partners like Mattel and Clorox, as well as 12 carefully chosen non-profits such as Save the Children, buildOn, and more. The game also launched with substantial media support by the daytime talk show host, Ellen DeGeneres.
Like many other city building games, WeTopia challenges players to start a brand new community from scratch and build a thriving population and economic system. As players collect money from residents which in turn buys crops that creates goods for shops, players also accumulate “Joy” through acts of good nature. Joy is a form of currency that is used in-game by the player to affect real world causes. Players choose which campaigns their Joy is shared with, and as a cause receives 100% Joy from players, Sojo Studios shares revenue gained through their advertising partners and in-game purchases with those campaigns, allowing them to become a reality.
Eric Green: email@example.com