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Food Force
Work with your friends to deliver humanitarian aid across the globe and impact the real-world.
In this “spiritual” sequel to the 2005 original, Food Force takes players online to Facebook and gets them together with their friends to learn how the United Nations World Food Programme (WFP) delivers humanitarian aid all over the world.
The first version of Food Force was a downloadable PC title that was played by over 10 million users worldwide. To aid in the Japanese distribution and translation, WFP worked with the internationally acclaimed game studio, Konami. Six years later, Konami led on the funding and creation of the 2011 version of Food Force, marking two milestones for this 40 year old company: not only is this their first, free social game, but it’s also their first full blown social impact title.
From farming crops, preparing goods, sending friends to deliver food, and responding to crises around the globe, the new Food Force is an ambitious reboot of the franchise. It takes advantage of the social web by providing a dynamic gaming experience that allows players to gain instant access to creating impact. This is done by purchasing virtual goods that benefit a player’s performance but also generates donations for international aid. As players distribute aid across the virtual world, they can track their real world impact through the “real-world impact tracker”, which shows them how much aid was delivered through their virtual goods purchases.
Funder:
Konami (for the World Food Programme)
Press:
Games.com, Mainichi Daily News, UN News Centre, Case Foundation
Contact:
Emilia Casella, Global Media Coordinator: emilia.casella@wfp.org
Yuko Yasuda, Spokesperson: yuko.yasuda@wfp.org
Screen shot:
Review the Game
The character art is very cute, but some of the game art is a bit lacking. If you were able to spend some time polishing up the user interface, I think it would be beneficial and make the overall experience better.
The beginning tutorial was way too overwhelming and long. Instead of trying to make me learn all of the intricacies of every detail of the game up front, maybe try to introduce new concepts at key milestones in play… let the player get in there and try a few things, then learn something new. I found myself immediately overwhelmed and lost as to where to start.
The game takes way too long to load in between the different modes (farm, factory, map). I’m not sure if you could do something about that…more snappy loading would help the overall experience a lot.
Review the Game