Work with your friends to deliver humanitarian aid across the globe and impact the real-world.
In this “spiritual” sequel to the 2005 original, Food Force takes players online to Facebook and gets them together with their friends to learn how the United Nations World Food Programme (WFP) delivers humanitarian aid all over the world.
The first version of Food Force was a downloadable PC title that was played by over 10 million users worldwide. To aid in the Japanese distribution and translation, WFP worked with the internationally acclaimed game studio, Konami. Six years later, Konami led on the funding and creation of the 2011 version of Food Force, marking two milestones for this 40 year old company: not only is this their first, free social game, but it’s also their first full blown social impact title.
From farming crops, preparing goods, sending friends to deliver food, and responding to crises around the globe, the new Food Force is an ambitious reboot of the franchise. It takes advantage of the social web by providing a dynamic gaming experience that allows players to gain instant access to creating impact. This is done by purchasing virtual goods that benefit a player’s performance but also generates donations for international aid. As players distribute aid across the virtual world, they can track their real world impact through the “real-world impact tracker”, which shows them how much aid was delivered through their virtual goods purchases.
Konami (for the World Food Programme)
Emilia Casella, Global Media Coordinator: email@example.com
Yuko Yasuda, Spokesperson: firstname.lastname@example.org