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Caduceus     (0 comments)

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Age Range Ages 7 and up

Brief Description

The Caduceus “Game for Good-Make it Better” — g4gMIB — challenge is the nation’s first online game-a-thon for kids aged 8-12. Kids are invited to apply their passions for games and their “powers for good” to help raise money to fuel the discovery of cures and treatments for serious childhood diseases at Children's Hospital Boston.

Release Date May 2008

Developer FableVision and MIT Education Arcade

Project Lead Alex Chisholm

Press Coverage

http://www.generationcures.org/press

Press Release URL
http://www.generationcures.org/press

Full Description

The Caduceus game transports kids to a virtual world where they take on the role of young healers tracking down the source of a mysterious plague. As they solve scientific puzzles, tweens experience the same hurdles that real doctors and scientists face in their work. They are challenged to track down the source of the disease, isolate its causes and mix and match ingredients to find a cure. As kids conquer each of the game levels, portions of their sponsors’ pledges are unlocked and donated to Children’s Hospital Boston. If they complete all five, they cure the virtual plague, earn the title “Master Healer” and win the full donation amount to advance real-world cures for kids. All funds raised go directly to research to find cures and treatments for debilitating childhood illnesses including cancer, diabetes and heart disease. Kids can enter the Generation Cures Game for Good challenge by registering for free on the Generation Cures site (www.kids.generationcures.org). Once registered, kids can reach out to parents, relatives and family friends, asking them to sponsor their game play by making a “Game for Good” pledge of any dollar amount. Generation Cures teaches kids about the power of compassion and giving. In addition to the site’s interactive Caduceus game, Generation Cures features an animated series about a high school rock band that makes a difference through music and moving kid-directed videos filmed by former patients of Children’s Hospital Boston.



Purpose

Inspire kids to cure kids by mobilizing their families — including parents, grandparents, aunts, and uncles — to fund Children’s Hospital Boston’s world-changing childhood disease breakthroughs. Activate a passionate new generation of family-based philanthropists.

Metrics
 How are you measuring results?
 Site traffic, repeat visits, and fundraising totals.

What outcomes have been measured?
 Everything!

Non-Profit involved: yes


Funding Sources: Children's Hospital Boston

Sponsors/In-kind donations: Children's Hospital Boston

Budget
Overall: 2 million
Secured: 2 million

Social Issues/Channels Other Game Tags

medical research, fundraising, tweens, learning game, MIT Education Arcade, FableVision, Children’s Hospital Boston, g4gmib



Where you can play this game http://kids.generationcures.org/play

Contacts
General Alex Chisholm, alex@generationcures.org
Press Kathleen Bowden, kathleen@cxocommunication.com

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