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The Vinyl Game     (0 comments)

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Age Range Ages 14 and up

Brief Description

Can you manage an industry sustainably? The Vinyl Game requires you to deliver shareholder profits whilst taking socio-economic and environmental decisions. The consequences of playing purely for economic growth become apparent as EU legislators levy fines, consumers boycott products and the trade unions vote to take strike action!

Release Date May 2008

Developer Zelian

Project Lead Chris Welton

Press Coverage

http://molleindustria.org/en/home http://www.plastics.fi/fin/ajankohtaista/?nid=8 http://www.enviro-solutions.com/dailynews/0-1-0-1-0-0-0-2-0-1-0-vinylgame. htm http://www.tiscali.de/mult/mult_center_vinyl_.117496282.html http://www.polimerica.it/modules.php?name=News&file=article&sid=5109 http://www.gamesunit.de/pcms/artikel.pcms?artid=19431

Press Release URL
http://www.vinyl2010.org/Home/News

Full Description

The Vinyl Game challenges players to manage a virtual plastics industry whilst balancing economic growth against sustainable development.
As you play, you are required to build factories and ramp up production to make the profit that shareholders demand, whilst taking the socio-economic and environmental decisions required to run your own PVC industry in a socially responsible way.  The consequences of playing purely for economic growth without regard to production safety, environmental impacts or issues such as post-use recycling become apparent as society in the virtual scenario responds to lack of corporate social responsibility.  The EU legislators levy fines, consumers boycott products and the trade unions vote to take strike action!  Players report feeling genuinely informed and more knowledgeable about the issues as a result of playing.
The colourful, Flash-based, game has been designed to reflect the genuine sustainable development challenges faced by the PVC plastic industry and addressed in their Vinyl 2010 10-year voluntary commitment.  Whilst the scenario is simplified for the purposes of fun gameplay, it nevertheless reflects the full breadth of the challenges and succeeds in illustrating how a Voluntary Commitment approach like Vinyl 2010 can strategically address the challenge of sustainable development for a whole product value chain. 
The game is fun to play with basic instructions and a choice of 3 increasingly challenging levels. English, German and Portugese versions have been produced to date.



Purpose

Increased understanding of the importance of full material lifecycle assessment in making material/product choices; and the need for industry/government/society partnership initiatives to be able to meet environmental challenges

Metrics
 How are you measuring results?
 Hits online, feedback from players

What outcomes have been measured?
 Players enjoy playing and report feeling genuinely informed and more knowledgeable about the issues as a result of playing.

Non-Profit involved: Array


Funding Sources: Vinyl 2010 (the sustainable development voluntary commitment of the European PVC indstry)

Budget
Overall: 20,000
Secured: 20,000

Social Issues/Channels Economics, Environment Game Tags

Vinyl 2010
PVC
Vinyl
Plastic
Sustainable development
Green procurement
Eco-label
Life cycle assessment
LCA



Where you can play this game http://www.vinylgame.com/ http://www.vinyl2010.com/ Playable online

Contacts
General Chris Welton, chris.welton@plasticseurope.org
Press Lisa McCooey, lmccooey@cambre-associates.com

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