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Games for Change (G4C) provides support, visibility and shared resources to organizations and individuals using digital games for social change. This is the primary community of practice for those interested in making digital games about the most pressing issues of our day, from poverty to race and the environment. We are the social change/social issues branch of the Serious Games Initiative.

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Why Charge for Games for Change?

Posted by Hsing Wei on 01-29-08

A few weeks ago, Eric Brown, from ImpactGames wrote a thoughtful post at Huffington about the perceptual challenges in marketing games with a social emphasis. 



While consumers are used to paying to watch or buy documentaries, they still question being charged for games about social issues.  Conversely, in other industries, companies have often been able to charge a premium for socially conscious products (look at Whole Foods’ price tags).  Is a concerted communication/marketing effort needed to change that mind set and educate consumers on the validity of the double bottom line that makes games for change sustainable?