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Free Rice
Game URL: freerice.com
Developer: John Breen
Non-Profit: UN World Food Programme. receives all donations and distributes free rice to the hungry
Release Date: Launched Oct 2007
Project Lead: John Breen
Funding Sources: paid for by advertisers who advertise on the site
Sponsors/In-kind donations:
Budget:
Overall:
Secured:
Brief Description
Free rice is a free online vocabulary gain that donates 20 grains of rice to the World Food Programme (WFP) for every correct answer. WFP ditributes the rice to hugry people all over the world.
Full Description
Free Rice is an online internet game that donates 20 grains of rice to the World Food Programme (WFP) for every word that is correctly defined. WFP, the United Nations frontline organization fighting hunger, distributes the rice to the hungry. WFP uses the donations from the site to purchase rice locally, both feeding people in need and stimulating local economies. Already, the site has raised enough rice to feed over 1.5 million people for a day. The game has been embraced by young and old alike, proving to be an excellent tool for prepping for the SATs or to brush up on vocabulary words. Teachers have been using the game to teach both vocabulary and the value of helping others in need. Free Rice has been a viral phenomenon, and boasts numerous Facebook fan sites, including one page with over 63,000 members.
Target Audience: Anyone who can use a computer and would like to improve their English vocabulary, or help feed hungry people. Wide strata.
Social Issues Addressed: poverty,
Purpose:
To donate rice to the hungry and improve the vocabulary of the user.
Metrics:
How? John Breen manages website
What outcomes have been measured?
Press Coverage:
http://www.cbsnews.com/stories/2008/04/25/eveningnews/main4047744.shtml
Press Release URL: http://www.wfp.org/english/?ModuleID=137&Key=2789
Public Contact Information
Name: Jennifer Mizgata
Email: Jennifer.Mizgata@wfp.org
Press Contact Name: Bettina Luescher
Press Contact Email: luescher@un.org
Game Tags: free rice hunger WFP World Food Program poverty activism donate vocabulary SAT GRE ESL
Where you can play this game: www.freerice.com Free to play online
