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Pos or Not
Game URL: www.posornot.com
Developer: VPI
Non-Profit: Kaiser Family Foundation (partner) and Poz Magazine (partner)
Release Date: April 29, 2008
Project Lead: mtvU, Kaiser Family Foundation and POZ Magazine
Funding Sources: mtvU and Kaiser Family Foundation
Sponsors/In-kind donations:
Budget:
Overall:
Secured:
Brief Description
Pos or Not is a viral online game that confronts the stigma still surrounding HIV/AIDS more than 25 years after the first case of the disease was reported.
Full Description
Pos or Not is a viral online game that confronts the stigma still surrounding HIV/AIDS more than 25 years after the first case of the disease was reported. People from across the country – some of whom are living with HIV, some who are not – put their personal lives forward to challenge the stereotypes about who is affected by this disease. Based only on their photographs and personal information, players are asked if the individual is “Pos or Not.” By showing that you can’t tell people’s HIV-status by the way they look or by their gender, age and interests, the game confronts stereotypes about who is affected by HIV/AIDS – while providing information about how to prevent the spread of the disease. Ultimately, Pos or Not aims to break down the barriers that prevent people from using protection, getting tested and talking openly about HIV. At the same time, the game helps reduce the stigma so many people already living with HIV face every day. Pos or Not harnesses the viral nature of the Web to effect a positive change on this important issue: so play the game and pass it on to your friends (www.posornot.com)
Target Audience: General Population with a specific focus on young people (15-25)
Social Issues Addressed: public health, HIV/AIDS,
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Metrics:
How? Evaluation plan in process - includes visits to game site, number of people who linked out to testing sites, number of people who shared with a friend etc.
What outcomes have been measured? Evaluation plan in process.
Press Coverage:
Compiling.
Press Release URL:
Public Contact Information
Name: Meredith Mishel
Email: mmishel@kff.org
Press Contact Name: Rob Graham
Press Contact Email: robg@kff.org
Game Tags: HIV/AIDS, sexual health, Games for Change, stigma and discrimination
Where you can play this game: www.posornot.com. Promotions to the game from mtvU website and other MTV properties as well as links to it from a number of HIV/AIDS and youth related organizations.
