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Creative Express
Developer: Madcap Logic LLC
Non-Profit: Wayne Sabbak
Release Date: 11/15/07
Project Lead: Randy Parker
Funding Sources: Angel Investor
Sponsors/In-kind donations:
Budget:
Overall: 5 Million
Secured:
Brief Description
Flash based, 3D animated program teaches Tweens the language of art as it helps develop creativity, visualization and problem solving skills. 16 main lessons, 100's of interactivities and projects.
Full Description
Founded by former Disney animators and professionals in the TV and Film industry, Madcap Logic is founded on the principles of teaching creativity, visualization, imagination and problem solving skills. Creativity Express is a multi award winning program that teaches children 7+ the language of art and how artists throughout history have used certain principles to better express themselves and convey a message. This fun 3D animated program is based around 16 fundamental principles and includes movies, games, interactivities and 100's of projects. Originally sold into the institutional field as a subscription based, web delivered curriculum it has now been ported over to CD as well and is being sold in to the consumer market.
Target Audience: Childrens ages 7 and up
Social Issues Addressed: education, Creativity, a much needed 21st century skill.,
Purpose:
Most parents feel that our public school system is failing at teaching our kids how to think for themselves, a skill that directly relates to creativity. Knowledge is one thing but knowledge combined with creativity and imagination is how we problem solve. After much research into the ideas of how we learn and especially how we learn to take risks and make mistakes ( as opposed to stigmatizing these skills) we are developing programs where children learn about self expression and imagination and how these lead to innovation. Our goals are to create tools for 21st century learning. To give an edge to all children that they can use to enhance their lives in all endeavors.
Metrics:
How? Worked with the Goodman Research group to test how well children are comprehending what they are learning as they go through Creativity Express. The program also has a institutional version that has self-assessment tools as well as rubrics and other teacher enhancements.
What outcomes have been measured? Animation is a great way to break down barriers and get children learning faster. Fun as an emotion is also fantastic at making learning stick. Kids are drawn to learning in this capacity and so they tend remember more of what they are learning.
Press Coverage:
http://www.madcaplogic.com/press.php
Press Release URL: http://www.madcaplogic.com/press.php
Public Contact Information
Name: Wayne Sabbak / Founder
Email: waynes@madcaplogic.com
Press Contact Name: Sue Rubano
Press Contact Email: suer@madcaplogic.com
Game Tags: Where creative minds are made.
Where you can play this game: www.madcaplogic.com All Apple stores, many museum stores and fine retailers throughout the country.
