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Food Force
Developer: Deepend Srl for the United Nations World Food Programme (WFP)
Non-Profit: WFP is the owner of the game
Release Date: April 2005
Project Lead: Brenda Barton, WFP Communications Division
Funding Sources: WFP
Sponsors/In-kind donations: Hosting: Yahoo! Games Sponsorship for 14 localisations of the game also obtained.
Budget:
Overall: 350,000 (approx)
Secured:
Brief Description
Food Force is an educational action computer game that teaches kids about the problem of global hunger and the importance of humanitarian aid work.
Full Description
Food Force consists of six missions. Each mission begins with a briefing by one of the Food Force characters, who explains the challenge ahead. The player then has to complete the task - in which points are awarded for fast and accurate play and good decision making. Each mission uses a different style of gameplay to appeal to children of all abilities. Each mission represents a key step of the food delivery process � from emergency response through to building long-term food security for a community. Following each mission a Food Force character returns to present an educational video showing the reality of WFP�s work in the field. This allows children to learn and understand how WFP responds to actual food emergencies: Where food originates, the nutritional importance of meals, how food is delivered and how food is used to encourage development.
Target Audience: 8-13 year old kids, their teachers and parents
Social Issues Addressed: global conflict, poverty, Hunger & Nutrition,
Purpose:
We are aiming to sensitize children in the rich world about the problem of global hunger, so that they will join the fight against hunger when they grow up. The game is also an advocacy tool towards grown-ups, who may hear about WFP and its work through channels (eg IT magazines, teachers' publications) that might not otherwise carry this kind of news.
Metrics:
How? Primarily we are gauging our success by the number of game downloads and the media coverage received.
What outcomes have been measured? Over 5 million downloads of the game to date and extensive worldwide media coverage.
Press Coverage:
A small selection is available at http://www.food-force.com/index.php/press/.
Press Release URL: http://www.food-force.com/index.php/press/
Public Contact Information
Name: Silke Buhr
Email: silke.buhr@wfp.org
Press Contact Name: Silke Buhr
Press Contact Email: silke.buhr@wfp.org
Game Tags: humanitarian aid work nutrition logistics hunger
Where you can play this game: The game files are hosted on the Yahoo! Games servers; the game can be downloaded from www.food-force.com. It is a large file which requires a fast internet connection. The game is available both for PC and Mac.
