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Tuesday 04/22/20143:45pm-4:15pm - NYU Skirball Center for Performing Arts
Designing for Impact: How Commercial Games Are a Platform for Engaging Players In Social Causes

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One of the primary challenges developers of social impact games face is building an audience at scale. For commercial game developers, the audience often already exists; top commercial games come ready made with large numbers of highly engaged DAU/MAU. The constraints of game fiction, limited available engineering resources, and the pressures to deliver business results, means integrating social impact into commercial games is not always a simple task. Hear from experienced game designers who have proven that the right balance among competing priorities in commercial games can lead to impact in the real world without sacrificing gameplay or business outcomes.