Co-President, Games for Change
As Co-President, Asi leads on the curation, development and execution of programs and services to raise the production, quality and influence of social impact games, and serves as a spokesperson for the organization. Jointly, he and Michelle Byrd work on the strategic vision of the organization and oversee all programmatic initiatives. He is the award-winning Executive Producer who co-founded Impact Games and created the internationally acclaimed “PeaceMaker” and “Play the News” gaming platforms. He also served as a consultant to companies such as Newsweek and McCann Erickson, around the strategic use of games to further brand engagement. He is often interviewed by international media (BBC World, ABC, Al-Jazeera, NPR, The New York Times, Time, Wired), and has been invited to speak at conferences and institutions including The Sundance Film Festival, The Skoll World Forum, SXSW, GDC, and The US Army War College. A native of Israel, Asi was VP of Marketing and Product at Axis Mobile (acquired 2008), where he introduced pioneering mobile apps and games to a worldwide market (Asia, Europe, U.S.). He holds a Masters of Entertainment Technology from Carnegie Mellon and a BA in Design from the Bezalel Academy in Jerusalem.