Press Highlights
New Facebook game raises awareness to women’s challenges
New Facebook game raises awareness to women’s challenges
Inspired by the best-seller “Half the Sky: Turning Oppression into Opportunity for Women Worldwide,” the new social media game aims to actually effect social change. “We really wanted to get a broader audience,” said co-author of the book Nicholas Kristof, a Pulitzer Prize-winning columnist for the New York Times. “One of the problems with a book or a documentary is that by and large, those who are reading it or watching it are probably already sympathetic to the cause.” Read more
Can playing Facebook games change the world?
Can playing Facebook games change the world?
March 4, 2013 Visit NBCNews.com for breaking news, world news, and news about the economy On average, 300 million people play Facebook games each month. Sheryl WuDunn, author of “Half … Read more
The Half the Sky Movement Is Launching a Game That Lets You Give Back IRL (in Real Life!)
The Half the Sky Movement Is Launching a Game That Lets You Give Back IRL (in Real Life!)
Monday, 03/4/2013 11:05 AM By Katie Sanders Friday is International Women’s Day, and husband-wife duo Nicolas Kristof and Sheryl WuDunn, co-authors of Half the Sky, are kicking off the festivities with the … Read more
Half the Sky meets Farmville in Facebook game aimed at doing good
Half the Sky meets Farmville in Facebook game aimed at doing good
Now “Half the Sky Movement: The Game” debuts Monday on Facebook with the potential to bring the message about women’s issues to millions more. It’s no accident that it launches in time for International Women’s Day on Friday. Read more
Can Nick Kristof’s ‘Half The Sky’ Facebook Game Win Real-World Change For Women?
Can Nick Kristof’s ‘Half The Sky’ Facebook Game Win Real-World Change For Women?
Executive produced by the non-profit Games For Change and supported by the Ford Foundation and Zynga.org, Half the Sky Movement: The Game puts players on a global journey that starts in India then moves on to Kenya, Vietnam and Afghanistan before ending in the United States. Along the way, different characters and missions will unlock funds from the game’s sponsors to make direct impact on education, maternal health, sex-trafficking and women’s business development around the globe. According to Games for Change, more than half a million dollars has been guaranteed from the two major sponsors at launch. Read more
‘Half The Sky’ Facebook Game Highlights Human Trafficking, Maternal Mortality
‘Half The Sky’ Facebook Game Highlights Human Trafficking, Maternal Mortality
The game is intended for a general audience, of no specific age or background, (Sheryl) WuDunn told HuffPost Live. (Nicholas) Kristof added that he wants to reach people who might know very little about global women’s issues.
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Half the Sky Facebook game launches with women’s empowerment at core
Half the Sky Facebook game launches with women’s empowerment at core
A Facebook game that lets users do more than harvest digital crops and care for online animals launched on Monday, instead giving players the option to invest in micro-loans and create women’s empowerment groups. Read more
A Game Aims to Draw Attention to Women’s Issues
A Game Aims to Draw Attention to Women’s Issues
Half the Sky Movement: The Game, more than three years in the making, is one of the most ambitious efforts yet to entice a mass audience to social media games with the goal of social change. Read more
Half The Sky Movement Is A Facebook Game For (Spare) Change
Half The Sky Movement Is A Facebook Game For (Spare) Change
Over 300 million people worldwide play casual games on social networks like Facebook, spending over $20 a month on average. A new free Facebook game is trying to drive some of those millions toward making real change in the world. Read more
Milk Virtual Goats For Womens’ Rights In This New Facebook Game
Milk Virtual Goats For Womens’ Rights In This New Facebook Game
Instead of spending to grow virtual crops faster, Facebook gamers can turn those purchases into donations for cattle donations and fistula operations in the developing world. A new Facebook game coming to the platform in a few weeks is all about women’s rights. Read more