and help Americans think differently about saving
With the changing financial landscape, saving for your future is more important than ever. Even so, in the past year, almost half of 25-34 year olds had to use a credit card to pay for everyday items, like food or utilities, and 43 percent rely on at least some financial help from their parents and family, according to research from the Ad Council.
Young working adults, ages 25-34, who are in the midst of establishing their saving and spending habits, aren’t saving because they don’t feel an urgency to save. Saving feels impossible, overwhelming, and they don’t mind putting it off since “no one else is doing it.”
The Feed the Pig campaign, from the Ad Council and the AICPA, aims to help young adults adopt positive saving habits at a time when they are making major decisions – starting a career, buying a house, getting married, starting a family – all of which will greatly impact their finances. The campaign encourages young adults ages 25-34 to visit FeedthePig.org for simple tools to help them save for their goals, whatever they may be.
To further the reach and impact of the campaign, the AICPA and the Ad Council have partnered with Games for Change (G4C) to launch the Feed the Pig Challenge. The game design challenge invites designers and commercial game studios to submit ideas for digital game concepts that will help educate the target audience on the importance of saving for the future.
Applicants of all experience levels are encouraged to submit their game ideas. Two finalists will each receive a $5,000 prize and the winning team will receive a $10,000 prize and, if they are selected to develop the game, up to $40,000 for a production budget to develop the game.
Submit your game idea here.
- Feb 9, 2016: Submissions Open
- Mar 10, 2016: Deadline for Submissions
- Apr 18, 2016: Winner Selected by Live Jury
The winning game developer will receive a $10,000 cash prize and potentially, an additional $40,000 for development. Two finalists will each receive a $5,000 prize.
Click here for a complete background, competition guidelines and rules, and criteria.