Intel comes on board for Half the Sky Movement: The Game

Today marks an exciting announcement for Games for Change and the Half the Sky Movement transmedia campaign.

This morning we’re celebrating a brand new partnership with the Intel Corporation in conjunction with our launch of Half the Sky Movement: The Game.

“Intel’s support comes at a great time prior to our launch of Half the Sky Movement: The Game,” say Co-Presidents Asi Burak and Michelle Byrd. “This Facebook game seeks to connect the power of social media and gaming with doing good, and it will greatly benefit from Intel’s active participation and long commitment to the transformational power of education and technology.”

In addition to the powerful work of Frima Studios and the contributions of the social game experts at Zynga, Half the Sky Movement: The Game is poised to utilize the best talents of our amazing partners and work in concert to create one of the most significant social games on the Facebook platform.

“Intel supports technology innovations like Half the Sky Movement: The Game, as it creates a tremendous opportunity to unlock the power of social media to drive social change,” said Becky Brown, Global Director, Integrated Media Team, Intel Corporation. “Intel believes that technology plays a major role in improving education for girls and women to participate, prosper and lead in the global economy.”


Games for Change serves as an executive producer of the Facebook game, along with Maro Chermayeff of Show of Force, the award winning production company producing the PBS broadcast series for Half the Sky: Turning Oppression into Opportunity for Women WorldwideHalf the Sky Movement: The Game is supported in large part by the Ford Foundation. Additional support provided by the Rockefeller Foundation, Intel, United Nations Foundation and National Endowment for the Arts.

Half the Sky Movement: The Game launches on soon. You can begin your journey by “liking” the game’s fan page here.

For more information on the Half the Sky Movement, visit their official website now.


Susan Sullivan

This has to be one of the most significant uses of social media for social change! Kudos to everyone involved!

Lisa S

This game has such great potential for teaching for social change. However, something about the way the women are rendered bothers me a bit. They remind me of the Bratz dolls. I would like to suggestEdward Said's book, Orientalism, as you develop more games to help develop critical global perspectives.


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