Susanna Pollack

Susanna-PollackSusanna has been forging partnerships and building cross platform content experiences for media companies and events for over 15 years. She has worked with TV networks, consumer brands, media and digital agencies, not-for-profits and content creators to develop consumer-facing experiences that entertain and inspire social engagement.

In 2011, Susanna founded NonStop in order to focus her business development and partnership skills towards working with companies wanting to have social impact by leveraging technology, entertainment, and the power of brands. She has successfully raised funding for events, packaged sponsored content opportunities for nonprofits, and developed cross platform media initiatives for brands. Her clients have included Sandbox Summit@MIT, MAC Cosmetics, TEDxEast, Purpose, PACT UK, and One Day Universe at Liberty Science Center.

Prior to branching out on her own, Susanna spent 13 years with BBC Worldwide Americas, most recently as SVP, CBeebies Channel Development, where she oversaw the business strategy for cross platform youth related media projects in the U.S. market. Prior to that role, Susanna was SVP, TV Sales and Co-productions, where she led a 20-person sales team in developing effective distribution strategies for BBC’s award-winning content in the U.S. and Latin America delivering annual targets of $50m+. Past partners have included: MTV, History Channel, PBS, Discovery Communications, HBO, Showtime, A&E, CBS, Nickelodeon, Disney, ABC Family, Starz, and Cartoon Network.

Susanna also held positions in the independent sector as SVP, Development and Content Distribution at Star Farm Productions, where she created multifaceted brand strategies for their traditional and digital kids content. Deals included securing international partnerships across publishing, home entertainment, video games, and consumer products. Susanna started her career in feature film and live theatric production.

Susanna serves on several Advisory Boards in the media industry and resides in CT with her husband and two sons. She graduated with a BA from Skidmore College.

Contact: susanna [[at]] gamesforchange [[dot]] org

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