Kwame Taylor-Hayford was born in New York City but raised in Africa & Europe. Kwame’s acute sensitivity to the creative potential of technology has fueled his career in emerging media.
Prior to joining Chobani in 2016, Kwame was a partner at Sid Lee, where he led clients on production, experiential and technology. Kwame fresh perspective impacted structure, process and resources at the agency to ensure designers, technologists, producers, and data experts were well integrated into the creative process to deliver ideas that elevate the consumer experience.
His favorite projects at Sid Lee include Intel Heartbot; an innovative data visualization robot, Tiffany T Trian; an immersive train installation, and Stella Artois Le Savoir; a global culinary experiential platform launched this year in New York, Buenos Aries and Montreal.
Prior to Sid Lee, Kwame led integrated production for Anomaly and Saatchi & Saatchi in New York. He also worked at Media Arts Lab on global campaigns for Apple. Notable projects include Apple’s Mac vs. PC; selected as Adweek Campaign of the Decade, and Uniqlo Recipe; selected as one of the Best Apps of 2013 by the Apple App Store.
Kwame’s work with clients including Apple, Nike, Uniqlo, Stella Artois, Budweiser, Captain Morgan, General Mills, and JCPenney has been recognized by leading industry organizations Cannes, D&AD, and the One Show, as well as the Webby, CLIO, Effie, RACie, Creativity, and Favourite Website Awards.