But as an independent game publisher, our biggest challenge has always been monetization. It’s tough to get noticed and drive the monetization one would want to make a substantial impact in the world.
For this reason, our team created Jukko, the first monetization solution for cause-minded game developers and mobile discovery platform for socially-conscious brands. We’ve created a way for all users to contribute to social impact and provide a platform from which cause-minded game developers convert their games into even greater catalysts for social impact.
Here’s how Jukko works. Publishers decide to monetize using Jukko. Players discover socially-conscious brands and engage with their ads during natural breakpoints in the game experience (for example, after clearing a level). For each brand engagement, players are rewarded with Jukko Coins, which they can give to specific impact projects and see the impact they’ve made before returning to the game experience. Our publisher partners in turn receive payouts based on ad impressions and engagements.
For game developers, Jukko offers a monetization solution that maintains the user experience, a fundamental challenge for publishers looking to stay in the business of making games for good. Additionally, we’ve built a light and easy-to-integrate SDK (software development kit) while also providing a dashboard where publishers can track all metrics relevant to app usage, monetization, and positive social impact created.
We’re excited as we expand our app publisher and brand partners in the coming months. Our goal is to get the most number of independent game developers using Jukko, so we can so we introduce a new model of giving to as many players as possible. If you’re interested in being a part of the Jukko community as a game publisher, connect with us at www.jukko.com/publishers.