At our 8th Annual Games for Change Festival (June 20-22), former US Vice President and Nobel Peace Prize Winner Al Gore presented a keynote speech on how games could convey important messages around social issues, including the environment, which stands at the core of his public work. He boldly proclaimed that “games have truly arrived as a mass medium“, a statement that was quickly echoed in international media and the gaming community.
Recently on their website, PSFK announced a call for content encouraging those from advertising, design, and game development to come up with creative gaming concepts that will help support the Climate Reality Project. This new challenge follows two previous collaborations between PSFK and UNICEF, in which ideas were crowd sourced for the future of health and mobile. The selected concepts will receive a substantial PR push through national and international media, in addition to a live presentation of the concepts during the New York launch of PSFK and inclusion in the upcoming “PSFK x Climate Reality Project report“.
This is a powerful opportunity for the “games for change” community to step up to the plate and participate in a highly visible project to reach new audiences.
If you are interested in applying, please note that all responses must be received by November 16th and the chosen concepts (judged by Gore’s team) will be presented on December 2nd. To find out more information or to receive the brief for the project, visit the PSFK’s Gaming for Good page.
EDIT 11/09/11: The fine people at PSFK have opened up a special link specifically for the Games for Change community to receive the brief and important files. They will be available until the deadline, November 16th. You can receive the materials by filling out this Google Doc.